In World of Warcraft Cataclysm Beta: Guild advancement Q&A

If you keep putting neat mounts like Celestial Steeds and Phoenixes available to anyone with the slightest bit of effort, then what incentive (mount-wise) is there for the majority of your playerbase to tackle challenging content?

Buff(ing) for BlizzCon: Dog days In world of warcraft

Buff(ing) for BlizzCon is a bi-weekly fitness series written by ShrinkGeek authors Rafe Brox and Michael McGreevy. Join the WoW.com team in getting in shape for the ultimate WoW geek event: BlizzCon 2010.

World of Warcraft Moviewatch: What has two thumbs but can’t heal?

What has two thumbs but can’t heal? was the final project for the class “Governance of Virtual Worlds” at Arizona State University’s Sandra Day O’Connor College of Law. The team created this machinima as a tie-in to their paper, which was a complaint filed in court alleging civil rights violations against gnomes.